Managing international sporting events requires detailed planning and preparation, which can begin up to six years ahead of the event. Relationships with organising committees, sport federations and sponsors is key to ensure the event runs smoothly. In addition, for the ATPI Sports Events teams it’s understanding the host city, including travel and accommodation available – and how this can be packaged for spectators.
About the expert
Michiel Aulbers is a member of ATPI’s international sports team – supporting the company to grow and diversify the ATPI sports portfolio globally.
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