Sochi 2014: A Winter Olympic Experience

sochi article


The Netherlands Olympic Committee (NOC*NSF) is the umbrella body for organised sports in the Netherlands. The 95 member organisations, including 76 sport federations, account for around 27,700 sport clubs with almost 6 million members, who make up almost a third of the Dutch population.

The challenge:

The Dutch delegation around Olympic events consists of a wide variety of stakeholders, including athletes, sponsors, sports federations, athlete families, supporters, dignitaries and press. All these groups have their individual needs and requirements.

At the same time the strict regime and scarcity of assets around Olympic events make it a very complex project to manage. In addition, the location of the Sochi Olympics had some challenges.

Sochi 2014: A Winter Olympic Experience

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