More and more clients are expecting event managers to deliver sustainable events. Lots of corporates, especially multinationals and government agencies, include corporate social responsibility (CSR) in their marketing strategy. You may wonder about their motivation. Is ’being green’ a response to societal pressure or a tool some companies use to push sales and show the world how responsible they are?
This insight article has been created for event professionals who are interested in understanding how to incorporate environmentally friendly initiatives into their event strategies.
How Green Is Your Event?Download | pdf 731 KB
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