Attending sporting events with a business objective in mind - this is where corporate hospitality and sport come together. Featuring consumer promotions with prize winners, incentives for staff members or the sharing of unique experiences with clients, the practice and implementation of corporate hospitality in sport has gone through many changes over the last ten years. So what sort of impact has corporate hospitality as a marketing discipline and the dynamic world of international sport had on each other?
Corporate Hospitality In Sport: Evolving PracticesDownload | pdf 791 KB
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