If there is one thing that’s plentiful at the moment, it’s data. We’ve produced more data in the last few years than in all of human history and we’re doubling it every two years. But it’s not only the volume that’s expanding. So too is the complexity of the data sets being analysed. And, with the insight the data sets offer, we are rapidly learning to spot new business trends, determine the quality of research, prevent diseases and even combat crime. In fact, very few industries remain untouched by the power of Big Data – and travel is no exception.
Big Data – Making Sense Of The NumbersDownload | pdf 597 KB
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