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Dynamic ticket pricing for professional sports clubs

Dynamic ticketing has long been used in the travel industry to price tickets and accommodation rates in relation to demand. Discover how professional sports clubs can learn from this technique. Find out more

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What Makes The Ideal Sports Event Partner

Managing sports events is challenging; Michiel Aulbers discusses why it is integral to work with a partner who has the resources, contacts and teams required for this demanding, dynamic industry. Watch the video